Showing how online engagement is worth $29,000 or much more

Posted: August 2nd, 2018 | Author: | Filed under: Uncategorized | No Comments »

What would it be worth if a solid online engagement effort, say in support of a $10 million transportation project, deepened citizens’ understanding of the issues, created a more robust consensus on what needs to be done, and, because of efficiencies of web-based outreach and discussion, shaved a month off the overall project?

The first two impacts may be hard to measure, but studies from the Texas Transportation Institute show that the time saving, by itself, is worth at least $29,000. That pays for a lot of online engagement.

Details here.