What was good.
Returned earlier today from a useful Twitter 101 session hosted by CAP’s Alan Rosenblatt at the Internet Advocacy Roundtable. It was great. The next one could be even better, if we could learn more about what the presenters knew in their bones (see bottom).
Like many discussions on how to get started with social media, the conversation bounced around.
Stories: AAUW is drawn out of silent lurkerdom when they respond to a tweet from a disappointed soon to be ex-member who has misinterpreted a local chapter’s action; conversation results, the member is mollified and AAUW managers see the value. Dakin’s carefully nurtured network of robocall sleuths identifies the first (known) robo-sex-call one night, and the next day, the news hits the Rachel Maddow show.(I realized Dakin is, in effect, the real-time web’s ombudsperson for robocalls. )
Tips: Twitter is a tool, not a strategy. When you start, decide what your voice is going to be. Keep your twitter stream focused – eclectic is ok, but beware that if you veer from months of all business to throwing in your sports enthusiasms, you’ll lose followers. (Via @epolitics) Why would you want to hear only from people who agree with you? (Via @digitalsista)
Get senior manager’s buy-in by getting him/her on the rostrum for a new media conference, and let the infectious energy work its magic (Via @GloPan)
Conservatives tend to cluster around a few hashtags, e.g. #tcot, while progressives tend to use specific hashtags for specific issues. (This seems important, perhaps because it demonstrates degree of focus.) (Via @digitalsista)
Effectiveness requires listening, which amounts to research, and it’s hard, time consuming work. (Via @henrim)
What would have made today’s session even better?
One of the presenters crystallized this for me when he insisted that the social – non-technical – aspects of using twitter could only be discovered in practice, not taught, and that it was more art than science. But there are more than a few art schools, and though you can’t teach inspiration, you can teach craft.
I suspect that today’s presenters (and more than a few audience members) knew in their bones more than they could say about how to do it well. These questions might have helped:
- How do you insert yourself in conversations and get heard?
- What are your rules of thumb for getting started on a new campaign?
- When you “listen” to Twitter, how do you do it, what do you listen for, and when and how do you respond?
- When you’ve “fallen off the horse” in your use of Twitter, how do you get back on?
I’m sure that the presenters did their best to tell us all they knew how to say, but I doubt they told us all they knew how to do. I’m hungry for more.